Vision
We want to create an interdisciplinary, national and international network with partners from science and industry, who work together to develop concrete solutions, pursue long-term research projects as well as link theory and practice.
Mission
Our mission is to generate new knowledge through our research and foster a culture of knowledge sharing. We want to continuously strengthen companies to be customer-centric and develop them strategically.
RESEARCH
We focus on research that puts the customer at the centre of strategic thinking. That's why CRM is at the heart of our institute.
Innovation
We want to realise a more customer-oriented CRM through the integration of new approaches and technologies.
DIVERSITY
We have a strong team of culturally diversified employees who possess different competencies, experiences, and opinions. This diversity inspires research topics beyond the classical approach and enables us to find innovative solutions.
KNOWLEDGE TRANSFER
We believe that the transfer of knowledge is essential for innovation. That´s why our focus is placed on bridging the gap between research and practice.
EMPOWERMENT
We give our employees a sense of freedom and responsibility. Employees have the opportunity to pursue their own visions, to learn, to experiment and to take responsibility. Above all, we are passionate about what we do, and we are proud of what we accomplish.
