Data Privacy Policy

The Social CRM Research Center e.V., Leipzig operates this website to provide general information about its activities. Below we explain how we handle your personal data.

Responsible body in the sense of data protection law:
Social CRM Research Center e.V.
c/o Prof. Dr. Rainer Alt
Institut für Wirtschaftsinformatik, Universität Leipzig
Grimmaische Straße 12
04109 Leipzig

Telephone: +49 341 97 33 600
Telefax: +49 341 97 33 612



The Social CRM Research Center e.V., Leipzig, processes personal data only for the performance of this web service and for carrying out statutory activities. The processing of personal data takes place only to the extent that it is necessary to be able to perform these activities.



When visiting our website, information of a general nature is automatically recorded. This concerns, for example, information about the web browser used, the operating system used, information about your Internet service provider, time of the call, IP address and the like. It is only information that does not allow any direct conclusions about your person. The data collected in this manner will be used for statistical evaluation for the purpose of operation, security and optimization of the site. The legal basis for this processing is Art. 6 (1) sentence 1 lit. f) GDPR.

Sometimes we need personal data such as your name and address to make our service optimally usable for you. In these cases, we will inform you in advance and, if necessary, seek your consent. 

With regards to the retention period, we adhere to the general deletion rules and the principles of data avoidance and data economy. After that, personal data will be deleted if the purpose of further provision ceases, and there is no longer reason for retention.



Personal data is information that enables a natural person to be uniquely identified or identifiable. This relates to such information about personal or factual circumstances that allow immediate conclusions about a person. We only allow personal data to be processed insofar as this is permitted under the data protection regulations. We endeavour to comply with all necessary technical and organizational measures so that the security of your personal data is adequately granted, and they are protected against unauthorized access or misuse. As far as we process personal data, we use security measures such as firewalls, encryption procedures and physical access restrictions for the IT sector.



On our website, some cookies are used. Cookies are small text files stored on your used device. Cookies make the use of websites more comfortable and user-friendly. In addition, they can serve to better tailor the offer on the website to the interests of the user and to optimize the statistical evaluation of the page usage. Through your browser, you can decide to what extent you allow the use of cookies. If cookies are not enabled or restricted, this may limit the functionality of the website.


This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies. The information generated by cookies about your use of this website is usually transmitted to a Google server in the USA and stored there.

Your IP address is therefore shortened by Google on this website beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data provided by Google. You can prevent the storage of cookies by adjusting your browser software; however we point out that in this case, you may not be able to fully use all the functions of this website. Besides, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google, by downloading and installing the browser plug-in available under the following link: HTTP://TOOLS.GOOGLE.COM/DLPAGE/GAOPTOUT?HL=DE



If you send us inquiries via one of our forms, we will save your details for processing the request and in case of further questions. The transfer of these data will not be carried out without your consent.



On our site, links to other websites are implemented. On our part, there is no influence on the fact that the operators of the external website comply with the data protection regulations.


On our website, social media icons are integrated as a link to social media providers (Facebook, LinkedIn). By clicking on the Social Media icon, you will be redirected to the website of the provider. Only then will their user information be transmitted to the respective provider.



You have the right to request at any time information about the personal data you have stored from the Social CRM Research Center eV, Leipzig. You also have the right to have your data rectified, restricted, transferred and deleted, or to object processing as far as this is permissible and does not violate any legal requirement. Please contact for this purpose the contact address below. Furthermore, there is a right of appeal to the competent supervisory authority. We reserve the right to occasionally update this privacy policy to comply with legal requirements and to comply with changes in our offers. For a new visit to our site, the new privacy policy applies then.



The use of our contact data published in the context of the legal notice obligation on our pages is hereby rejected for the transmission of unsolicited advertising and information materials. Site operators reserve the right to take legal action in the event of unsolicited promotional information, such as spam emails.



For telephone contact in privacy matters, please dial the number: +49 (0) 341 67 33 600

To contact us in privacy matters by email use the following email address:



All texts, layout and pictures are legally protected. This applies in particular to trademark rights and all other forms of intellectual property rights. The use, duplication, alteration or transfer of individual contents and/or complete pages in other electronic or printed publications is not permitted without the explizit authorisation of the Social CRM Research Center. Violations will be prosecuted under civil and criminal law.