OUR RESEARCH APPROACH

The amount of online data (Big Data) is growing considerably day by day. These data provide companies with valuable information to define strategies using business intelligence. In line with this trend, we link data from social networks to internal company data from CRM systems. By scaling, improving and managing the information available, companies can improve their customer relationships.

Our research draws primarily on the concept of Integrated Social CRM, which makes the Social Web accessible to the CRM strategy through analysis and interaction functions. We focus on the interaction of strategies, processes and information systems to implement innovative and customer-oriented solutions in the fields of marketing, sales and service.

 

Current research projects

Smart Energy Ecosystem Suite (SEES)
In our research project „Smart Energy Ecosystem Suite” (SEES) we want to support Renewable Energy (RE) plant operators in securing the operation of their generating plants and in the transformation of their business models as of 2020 they gradually fall out from EEG remuneration. For this reason, we are researching cooperative value creation opportunities as well as user-oriented solutions for flexible energy marketing. The aim of the project is to develop a software suite with AI tools and smart services, which contribute to the value creation of decentralized generating plants in the energy ecosystem. During the project period, the developments are regularly demonstrated, evaluated and validated in a showcase area.
Duration 2019 - 2021
SOCIAL CRM AS SPECIALIZATION SUBJECT IN BRAZILIAN UNIVERSITIES (SCRM-SPECS)
The Department of Application Systems of the Institute of Information Systems at the University of Leipzig, together with Brazilian academic partners (UFPA, UFOPA, FUMEC, University, UEMA and Unama), initiated the German-Brazilian project: Social CRM as a specialization subject at Brazilian universities. The project aims to establish Social CRM modules at Brazilian universities and to combine interdisciplinary content with the needs and challenges of the industry. The main goal is to train Brazilian lecturers and students of the participating institutions in a practical way. The Social CRM Research Center and a network of business partners support the four-year project, which is funded by the German Academic Exchange Service (DAAD).
Duration 2019 - 2022
Smart Privacy Engines for Customer Relationship Management (SPE4CRM)
The SPE4CRM project aims to create an intelligent data-protection management using a Smart Privacy Engine (SPE) in Customer Relationship Management (CRM) processes. The target group includes small and medium-sized enterprises (SMEs). In the context of DSGVO, SPE4CRM is orienting itself to the current and future requirements of CRM regarding the processing of personal data within the company as well as in the exchange between companies. As a result, SPE4CRM creates transparency about existing and processed data in the company.
Duration 2019 - 2021

Completed Projects

Smart Sensor-based Digital Ecosystem Services (S2DES)
The "Smart Sensor-based Digital Ecosystem Services" (S2DES) innovation team dealt with the cross-domain economic use of sensor data. This is the case, for example, when information from home automation is also available to care services. The provision and use of sensor data by different user groups require highly flexible information systems. The aim was to develop a reference architecture for such an intercorporate platform and a qualification concept for companies that wish to use data or methods in association with others.
Duration 2016 - 2020
Fit for Digital Publishing (FiDiPub)
The Fit for Digital Publishing project (FiDiPub) is concerned with the chances and opportunities of digital change in the publishing industry. Numerous innovations are already being discussed, but due to a lack of resources, they have hardly been put into operation by smaller publishers. The project, therefore, focuses on the development of media skills among the actors, the design and prototype implementation of a cloud-based platform as well as the exploration of possibilities for actions, return potentials and innovation opportunities for small and micro-publishers (KKV). The Social CRM Research Center is an associated partner in the interdisciplinary project consortium, bringing together methodological and technological expertise to customer relationship management.
Duration 2016 - 2020
Smart Energy Communities (SMECS)
During the two-year funding period the “Smart Energy Communities” (SMECS) project focused on small energy producers and cooperatives, which stop receiving EEG remuneration as of 2020. The aim was to open up new sources of revenue for the target group and to improve the regional market presence of small producers. To reach this objective, a smart service platform was conceptualized and prototypically implemented. SMECS was founded as part of Smart Service World II by the Federal Ministry for Economic Affairs and Energy (BMWi). Other BMWi-funded projects that use smart services to contribute to sustainable development are shown in this interactive project atlas: https://bit.ly/3sKqRTw.
Duration 2018 - 2020
Partnerships for Social CRM
The SCRC supported the German-Brazilian practice partnership for Social CRM. It was founded by the Department of Applications Systems of the Institute of Information Systems (IWI) at the University of Leipzig and the Laboratório de Inteligência Computacional e Pesquisa Operacional (LINC) of the Federal University of Pará (UFPA). The practice partnership has encouraged the use of Social Media in the field of Customer Relationship Management (CRM). In particular, research and application as well as the development of technologies and concepts in the Social CRM context played an important role. Besides, the establishment of partnerships between German and Brazilian companies was accelerated.
Duration 2014 - 2018
Content Provider Shield (COPS)
The Content Provider Shield project (COPS) has developed an innovative solution that judges texts in a legal context using semantic analytical methods and statistical text classification. The focus of the system is the identification of possible violations of the proctection of minors and criminal law. Similarly to the film industry, one of the project´s aim was to subject digitally available texts to an age classification, taking into accout current juvenile and criminal law criteria. Such software simplifies, accelerates and streamlines the review process while maintaining the prior audit quality. A possible risk of indication can be detected in an early stage.
Duration 2016 - 2017
LETsmart
The LETsmart project has developed a user system for the fintech and e-commerce sector. This system enables an automated authorisation for the use of personal data. The approach provides machine recognition of requests for access to personal data and automated legal consent. “LETsmart” creates, in addition to the necessary transparency for the lawful processing of user data, both fast and legal authorisations and subsequent management via machine-to-machine (M2M) communication. The application is designed to improve the monetisation of user data and to promote innovative business processes and models.
Duration 2015 - 2017
Social Content Quality Management (SCQM)
TIQ Solutions and the University of Leipzig worked on the Social Content Quality Management project (SCQM). The project was designed to develop metrics and procedures based on proven quality dimensions that enable companies to evaluate the quality of data from the social web, thus allowing filtering on high-quality information for decision-making.
Duration 2013 - 2014
Sphere
Under the direction of bowi GmbH, Sphere's consortium partners worked on a solution that combines the security needs of social media users with the information needs of companies. The Independent Center for Privacy Protection of Schleswig-Holstein was responsible for the data protection expertise, while the development of the prototype was at bowi GmbH and the Institute for Information Systems at the University of Leipzig.
Duration 2012 - 2014
SCRM-I
The SCRM-I project focused on developing innovative services for expanding existing CRM software, including semantic text mining. The services significantly simplify the identification of news, requests, trends, opinions and developments, thereby supporting companies in interaction with the Social Web.
Duration 2010 - 2012