Alt, R., Reinhold, O., Social-Customer-Relationship Management, in: Zerres, C. (Hrsg.), Handbuch Social-Media-Marketing, Springer, Berlin/Heidelberg.

Blöcher, K., Reinhold, O., Alt, R. (2023). Managing customer data in data-driven service innovation: A framework of data principles. 18. Internationale Konferenz Wirtschaftsinformatik (WI), Paderborn.

Gräser, M., Harris, C., Alt, R., & Reinhold, O. (2023). How Integrated Social CRM Affects Business Success: Learnings from a Literature Analysis. In 2023 IEEE International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT), pp. 547-554.

Viana, J., Alt, R., & Reinhold, O. (2023). Design options for smart services in energy communities: a multi-criteria mapping analysis among stakeholders. International Journal of Services Technology and Management, 28(3-4), pp. 141-158.

Alt, R., Reinhold, O., (2022). Social Customer Relationship Management: Fundamentos, Aplicações e Tecnologias, Editora CRV, Brazil.

Conceição, D. L. D. G., Viana, J. A., De Muÿlder, C. F., Reinhold, O., & Alt, R. (2022). Social CRM to Reduce Perceived Risks in Online Purchase Behavior. In 2022 IEEE International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT), pp. 519-526.

Viana, J. A., Scisly, E., & Reinhold, O. (2022). Ethical Issues in Social CRM: A Literature Review. In 2023 IEEE International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT), pp. 511-518.

Lampropoulos, G., Siakas, K., Viana, J., & Reinhold, O. (2022). Artificial Intelligence, Blockchain, Big Data Analytics, Machine Learning and Data Mining in Traditional CRM and Social CRM: A Critical Review. In 2023 IEEE International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT), pp. 504-510.

Sousa, G., Lobato, F., Viana, J., Reinhold, O., (2022). Gaining Insights on Student Satisfaction by Applying Social CRM Techniques for Higher Education Institutions. Business Information Systems (BIS) 2021 International Workshops, Springer International Publishing Cham, pp. 174-185.

Viana, J., Alt R., Reinhold, O. (2022). Understanding Customer-Induced Orchestration of Services: A Review of Drivers and Concepts, Business Information Systems (BIS) 2021 International Workshops, Springer International Publishing Cham, pp. 186-197.

Alt, R., Reinhold, O., (2022). Chancen und Herausforderungen der Digitalisierung in Kleinverlagen, Forschungsberichte des IWI, Heft 16.

Katrin, K., Vergin, N., Hofmann, L., Reinhold O. (2022). Online Marketing und Social CRM in Kleinverlagen: Ergebnisse einer Umfrage zum aktuellen Stand in: Alt, R., Reinhold, O., (Hrsg.) (2021). Chancen und Herausforderungen der Digitalisierung in Kleinverlagen, Heft 16.

Ankert, J., Hofmann, L., Reinhold O. (2022). Integriertes Social CRM in Klein- und Kleinstverlagen in: Alt, R., Reinhold, O., (Hrsg.) (2022). Chancen und Herausforderungen der Digitalisierung in Kleinverlagen, Heft 16. 

Viana, J., Van der Zandt, M., Reinhold, O., Alt R. (2020). Outsourcing of Social CRM Services in German SMEs. Business Information Systems (BIS), Colorado, pp.1-11.

Silva Junior, J. L. F., Viana, J., Reinhold, O., Jacob Jr., A., Alt, R., Lobato, F. (2020). Social CRM Tools: A Systematic Mapping Study. Business Information Systems (BIS), Colorado, pp.1-11.

Sousa, G., Guimarães, I., Viana, J., Reinhold, O., Jacob Jr., A., Lobato F. (2020). Análise do setor de telecomunicação brasileiro: Uma visão sobre Reclamações. Revista lbérica de Sistemas y Tecnologías de Información, 37(2020)6, pp. 31-48.

Viana, J., Alt R., Reinhold, O. (2021). Smart Services for Energy Communities: Insights on Options and Priorities from a Multicriteria Mapping Study in Germany, 34th Bled eConference, Bled, Slowenien.

Chagas, B.N.R., Viana, J., Reinhold, O., Lobato, F.M.F., Jacob Jr., A.F.L., Alt, R., A literature review of the current applications of machine learning and their practical implications, in: Web Intelligence, 1-15, 2020.

Junior, J.L.F.S., Viana, J., Reinhold, O., Jacob, A.F.L., Alt, R., Lobato, F.M.F, Social CRM Tools: A Systematic Mapping Study, in: Abramowicz W., Klein G. (eds) Business Information Systems Workshops. BIS 2020. Lecture Notes in Business Information Processing, vol 394. Springer, Cham., 2020.

Strauß, O., Härle, J., Kett, H., Hempel, G., Leiter, C., Potenzialstudie Blockchain - Wie die Blockchain-Technologie für Energiegenossenschaften und kleine Energieerzeuger nutzbringend eingesetzt werden kann, 2019.

Alt, R., Reinhold, O., Social Customer Relationship Management - Fundamentals, Applications, Technologies, 2019.

Bär, S., Reinhold, O., Alt, R., The Role of Cross-Domain Use Cases in IoT – A Case Study Analysis, in: Proceedings 52. Hawaii International Conference on System Sciences (HICSS), 2019.

Reinhold, O., Alt, R., The Role of Social CRM in Social Information Systems: Findings from Four Case Studies, in: Proceedings 52. Hawaii International Conference on System Sciences (HICSS), 2019.

Funke, S., Hempel, G., Neue Geschäftsmodelle für Bürgerenergiegemeinschaften nach dem europäischen Clean Energy Package?, in: Energiewirtschaftliche Tagesfragen 69 (2019) 3, S.81-83.

Barata, G. M., Viana, J., Reinhold, O., Lobato, F., Alt, R., Social CRM in Digital Marketing Agencies: An Extensive Classification of Services, in: Proceedings Web Intelligence, Santiago de Chile, IEEE, 2018.

Chagas B., Viana J., Reinhold O., Lobato F., Jacob Jr. A., Alt R., Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications, in: Proceedings Web Intelligence (WI18), IEEE, Santiago de Chile, 2018.

Pereira Júnior, V. C., Fileto, R., Santos de Souza, W., Wittwer, M., Reinhold, O., Alt, R., A Semantic BI Process for Detecting and Analyzing Mentions of Interest for a Domain in Tweets, in: Proceedings Brazilian Symposium on Multimedia and the Web (WebMedia’18), ACM, Salvador-BA, Brazil, 2018.

Viana, J., Stüber, R., Reinhold, O., Alt. R., Social CRM From the Customer Perspective: A Preliminary Analysis of Differences Between Brazilian and German Users, in: Proceedings Web Intelligence (WI18), Santiago de Chile, IEEE, 2018.

Alt, R., Reinhold, O. (Hrsg.), Analysemethoden, Anwendungsfälle und Werkzeuge des Social CRM, Forschungsbericht Nr.11, Institut für Wirtschaftsinformatik, Universität Leipzig, 2017.

Cirqueira, D., Pinheiro, M., Braga, T., Jacob, A. Jr., Reinhold, O., Alt, R., Santana, Á., Improving Relationship Management in Universities with Sentiment Analysis and Topic Modeling of Social Media Channels: Learnings from UFPA, in: Proceedings International Conference on Web Intelligence (WI17), Leipzig, p.998-1.005, 2017.

Hempel, G., Schmid, K., Expertise zur Datenportabilität, in: Praktische Umsetzung des Rechts auf Datenübertragbarkeit. Rechtliche, technische und verbraucherbezogene Implikationen, Stiftung Datenschutz, p. 226-245, 2017.

Lobato, F., Pinheiro, M., Jacob, A. Jr., Reinhold, O., Santana, A., Social CRM: Biggest Challenges to Make it Work in the Real World, in: Abramowicz, W. et al., Business Information Systems Workshops, BIS 2016, Springer, Cham, p.221-232, 2017.

Reinhold, O., Wittwer, M., Alt, R., Kirsten, T., Kiess, W., Exploring Context from the Consumer Perspective: Insights from eBusiness and Health Care, in: Abramowicz, W. et al., Business Information Systems Workshops, BIS 2016, Springer, Cham, p.340-346, 2017.

Wittwer, M., Reinhold, O., Alt, R., Jessen, F., Stüber, R., Social Media Analytics Using Business Intelligence and Social Media Tools – Differences and Implications, in: Abramowicz, W. et al., Business Information Systems Workshops, BIS 2016, Springer, Cham, p.252-259, 2017.

Wittwer, M., Reinhold, O., Alt, R., Capturing Customer Context from Social Media - Mapping Social Media API and CRM Profile Data, in: Proceedings International Conference on Web Intelligence (WI17), Leipzig, p.993-997, 2017.

Wittwer, M., Reinhold, O., Alt, R., Customer Context and Social CRM: A Literature Review and Research Agenda, in: Proceedings 30. Bled eConference, Bled, 2017.

Wittwer, M., Reinhold, O., Alt, R., Social Media Analytics in Social CRM - Towards a Research Agenda, in: Proceedings 29. Bled eConference, Bled 2016.

Hartwig, M., Reinhold, O., Alt, R., Privacy Awareness in Mobile Business: How Mobile OS and Apps Support Transparency in the Use of Personal Data, in: Proceedings 29. Bled eConference, Bled 2016. (Outstanding Paper Award)

Reinhold, O., Alt, R., Social Customer Relationship Management - Grundlagen, Anwendungen und Technologien, 2016.

Alt, R., Electronic Markets on Customer-orientation, in: Electronic Markets 26(2016)3, p.195–198, 2016.

Alt, R., Reinhold, O. (Hrsg.), Anwendungsfälle und Werkzeuge des Social CRM, Forschungsbericht Nr.10, Institut für Wirtschaftsinformatik, Universität Leipzig, 2015.

Alt, R., Weichert, T., "Wir wollen CRM nicht bremsen", in Acquisa Ausgabe 05/2015.

Reinhold, O., Alt, R., Schmid, K. (Hrsg.), Forschungsprojekt Sphere - Prototyp ist fertig!, in: CHIP - Das Computermagazin, 07.03.2014.

Alt, R., Wittwer, M., Towards An Ontology-Based Approach For Social Media Analysis, in: Proceedings 22. European Conference on Information Systems (ECIS) 2014.

Reinhold, O., Alt, R., How Companies Are Implementing Social Customer Relationship Management: Insights From Two Case Studies, in: Proceedings Bled eConference, Bled 2013.

Reinhold, O., Stempin, C., Alt, R., Fallstudie Spreadshirt - Social CRM als Bindeglied zwischen Community-Management und kundenindividueller Fertigung, Forschungsbericht Nr.9, Institut für Wirtschaftsinformatik, Universität Leipzig, 2013.

Alt, R., Reinhold, O., Social Customer Relationship Management (Social CRM) - Anwendung und Technologie, in Wirtschaftsinformatik 54 (2012) 5, S.281-286.

Reinhold, O., Alt, R., Social Customer Relationship Management, in WISU - Das Wirtschaftsstudium 4/12, S.508-514.

Reinhold, O., Alt, R., Social Customer Relationship Management: State of the Art and Leanings from Current Projects, in: Proceedings Bled eConference, Bled, p.155-169, 2012.

Reinhold, O., Alt, R., Analytical Social CRM - Concept and Tool Support , in: Proceedings 24. Bled eConference, Bled, p.226-241. 2011.

Reinhold, O., Auswirkungen auf die Gestaltung von CRM-Anwendungssystemen durch Kooperation von Unternehmen entlang von Wertschöpfungsketten und in Unternehmensnetzwerken, in: Proceedings WI2009 Doctoral Consortium, Bayreuther Arbeitspapiere zur Wirtschaftsinformatik Nr. 26, Wien 2009, S.144-154.

Reinhold, O., Alt, R., Enhancing Collaborative CRM with Mobile Technologies, in: Proceedings 22. Bled eConference, Bled 2009.

Reinhold, O., Alt, R., Usability of CRM Systems as Collaboration Infrastructures in Business Networks, in: Proceedings 21. Bled eConference, Bled 2008.